A new identity highlighting the broader portfolio of innovative solutions developed to solve the major challenges of physical commerce.
Bring a brand to life on digital
Translating a print-first brand to digital is tough—especially in a large organization. Print is static; digital demands flexibility, responsiveness, and scale. Balancing brand integrity with usability and performance means rethinking, not just replicating. It’s where fixed design meets living systems—and alignment is everything.
One brand.
Online. Offline.
One of the core challenges was to bring a unified brand live, while still keeping the multiple smaller brands active. I oversaw the development of a cohesive brand experience—from visual identity and design systems and user touchpoints—ensuring every element aligned with the new positioning: innovative, intelligent, and globally unified.
We created an atomic design system to build the components from modules and elements.
Details can be shown upon request.
