The Opportunity
65% of Americans say that healthcare is too expensive and almost 9% of adults have no medical insurance coverage. In fact, more than one third of Americans have claimed not to visit their doctor when they should have because of cost. Bongiovi Acoustic Labs aims to show that audio technology can be applied affordably to medical devices, to make healthcare more accessible. Bongiovi's algorithm has the ability to remaster audio in real time. It allows the Aria to instantly map the shortcomings lost in digital conversation, restore frequency responses and deliver advanced audio quality. Through our customized telemedicine platform, the Aria offers remote patient monitoring to healthcare professionals and patients across the globe.
The cost of Aria is a tenth of a general telemedicine device.
In collaboration with Tufts Medical Center in Boston and a forum of over 300+ doctors, we used industrial and experience design methodologies to create a digital ecosystem for a device that would cost less than 1/10th the market price of telemedicine devices.
Design Blueprint
As a product designer, I created an ergonomic design that houses the sound dome to capture and direct sound waves to the microphone for best-in-class recording.
AI for anomaly detection
The more you use the device, the smarter it becomes—continuously learning to detect and highlight even the subtlest irregularities in a heartbeat. Powered by advanced AI, it can proactively alert physicians to potential issues before they become critical, enabling timely intervention and life-saving preventative care. For doctors in remote or underserved areas, where time and resources are limited, this technology is nothing short of revolutionary—a silent guardian that extends their reach, enhances their capabilities, and transforms patient outcomes.
Credits
Advertising Agency: J. Walter Thompson, New York, USA
Chief Creative Officers: Ben James, Brent Choi
Head of Art & Design: Aaron Padin
Product & Experience Designer: Vaibhav Bhanot
Art Director & Copywriter: Kathleen Boehl
Co-Director and Editor: Justin Snow
Co-Director and Motion Graphics Designer: Kevin Tkach
Senior Designer: Emely Perez
Designer: Christine Petrosky
Chief Marketing Officer: Sherri Chambers
Director of Technology: Kamran Aslam
Associate Producer: Connor Zazzo
Head of Data & Analytics: Will Sandwick
Associate Director of Technology: Juan Turcios
Quality Assurance Manager: Sujay Debsikdar
Managing Directors: Tony Bongiovi, Steve Lazin, Joseph Butera Jr., Ron Simmons
Chief Technology Officer: Joseph Butera
Senior Advisor: Peter Greco
Director of Mechanical Design: Robert Summers
Senior Acoustic Engineer: Ryan Copt
New Business Coordinator: Reiss Gaspard
Account Supervisor: Conor Bennett
Creative Resource Manager: Veronica Cohen
