The Opportunity
As demand grows and digital tools advance, MPD faces a big challenge in meeting the needs of our Associates, Customers, and overall business growth.
- How can we build a digital engagement portal that helps MPD keep up with—or lead—the competition?
- How can this portal help MPD better support our sales partners, meet changing needs in the medical product market, and improve how efficiently we grow and operate?
- How can we build a digital engagement portal that helps MPD keep up with—or lead—the competition?
- How can this portal help MPD better support our sales partners, meet changing needs in the medical product market, and improve how efficiently we grow and operate?
12 stakeholders
Most valuable information came from our detailed conversations with key internal stakeholders, who sell inventory and external stakeholders, who manage inventory.
▪ Audience Mapping – Understanding the EMEA channel partners
and their specific roles, objectives, coupled with interactions
with other members in the audience ecosystem
▪ Vision Alignment - Validating the refined vision statement,
reviewing needs the vision meets, and evaluating the potential
measurable business impact the portal and vision may
contribute towards
▪ Macro Moments - Refining the hypotheses around macro
moments that matter, crystalizing the descriptions within each
moment, and performing validation with key team members
▪ Prioritized Micro Moments (7) – Unpacking the micro moments
within each macro moment to understand goals, outcomes
and pain points for each micro moment
and their specific roles, objectives, coupled with interactions
with other members in the audience ecosystem
▪ Vision Alignment - Validating the refined vision statement,
reviewing needs the vision meets, and evaluating the potential
measurable business impact the portal and vision may
contribute towards
▪ Macro Moments - Refining the hypotheses around macro
moments that matter, crystalizing the descriptions within each
moment, and performing validation with key team members
▪ Prioritized Micro Moments (7) – Unpacking the micro moments
within each macro moment to understand goals, outcomes
and pain points for each micro moment
Kindly reach out for more details on this project. Due to the confidential nature of the information involved, details are intentionally limited to protect the client’s interests and ensure the integrity of the engagement.
