As the Experience Design Lead, I guided how their platform communicated value—shifting from jargon-heavy explanations to a more human-centered, benefit-driven narrative. By incorporating clear visuals and storytelling into the interface, we made complex product features more digestible, helping users quickly understand how the platform keeps them safe and why that matters.
Rebrand Campaign
To launch the new brand, we rolled out a focused campaign across digital, social, and partner channels—centered on the message of "cybersecurity you can actually trust." With bold visuals and clear, confident messaging, the campaign positioned the company as modern, credible, and forward-thinking.
For more details on the campaign and how it came together, feel free to reach out.
